From targeted, single-angle streams to all-encompassing, full-scale, multi-camera broadcasts, Vinco offers first-rate athletics broadcasting to the masses with their own platform, through which a variety of prestige athletics events are streamed. As a company, Vinco is renowned for being the UK’s main hub as relates to the dispensing of athletics-specific news.
The organisation is also partnered with RunnerSpace – the same setup but based in the US – who also have the singular focus of promoting athletics through the provision of high-calibre live-streamed events.
Our Role
Deffo Media’s role in aiding Vinco is both broad and multifaceted; our primary role is to help with the planning and subsequent distribution of digital and social media content. In addition to this, we help funnel followers toward its exciting subscription channel, +PLUS, with subscribers gaining access to:
- Thrilling live events
- Insightful training tips
- Entertaining archived content
- Exclusive content with some of the very best athletes
Our Results With Vinco
Deffo Media is, first and foremost, a results-driven business. We believe that, when it comes to broadening a company’s social media reach and engagement, the numbers speak for themselves. As such, we’re delighted to say that, for Vinco, we’ve:
- Launched its TikTok channel, and subsequently taken it to 16k followers.
- Achieved more than one million views across multiple videos.
- Attained an 85% increase in audience engagement for all channels combined.
How Can You Follow Vinco?
Want to give Vinco a follow for yourself? Check them out on: Instagram, YouTube, X and Facebook.
Our Goal for Vinco
Our goal is focused and direct – to continue growing Vinco’s already significant social media following, and to guide users towards the company’s +PLUS subscription service. What’s more, we’ll be providing live content distribution as well as on-the-ground work (including photography, videography and additional associated social media content).
Spurred on by the successes we’ve already achieved thus far as a company, we’re determined to help Vinco reach unprecedented new heights, and we won’t stop until we achieve our goal.
Wanda Diamond League (Vinco Client)
Deffo Media also helps Vinco with the provision of services to its client, the Wanda Diamond League.
The world’s premier, one-day athletics series, the Wanda Diamond League encompasses 15 of the sport’s most prestigious single-day meets across the globe, featuring renowned events taking place in cities like Paris, London, Oslo and Eugene, with both men and women competing across 16 of athletics’ primary disciplines.
Diamond League events unfailingly attract the world’s very best athletes, and as such, the brand’s digital and social media presence deserves to be of a correspondingly outstanding standard.
Deffo Media’s primary role is to support Vinco in the creation of social content for the Diamond League alongside running its social media channels from day to day. Moreover, Deffo Media helps Vinco with content creation at the events themselves, helping to showcase the world’s best athletes through an impressive array of digital media.
Our Results With Wanda Diamond League
Through our services, we’ve helped Vinco elevate Wanda Diamond League’s (already sky-high) standing in the athletics world to an even greater, more rarified level. Through our service to Vinco, Wanda Diamond League has seen its:
- Instagram undergo consistently impressive growth, with its number of followers increasing from 285k to 925k (a 163% increase).
- TikTok following increase exponentially from 25k to 340k followers (a 1,260% increase).
- Videos continually achieve highly-successful viewing figures, with a highest view count of 56 million for one just video alone.
- Content continue to be monetised.
How Can You Follow Wanda Diamond League?
Looking for more stellar athletics content to grace your social media timeline? Check out Wanda Diamond League on: Instagram, YouTube, X and Facebook.
Our Goal for Wanda Diamond League
For Vinco and Wanda Diamond League this year, Deffo Media aims to help them achieve a total follower count of 5 million across the board. Further to this, we will ensure that we continue to supply our efficient, focused and highly creative service, both digitally and at live events.
Our live content distribution and on-the-ground efforts incorporate a full suite of services, including photography, videography and supplementary social media content. It’s a point of great honour that we’re able to help shape such a well-renowned and distinguished sporting series.
An important note: Wanda Diamond League are a client of Vinco’s whom our agency helps provide services for. Wanda Diamond League is not a direct client of Deffo Media.