This comprehensive partnership will see Deffo Media manage a sweeping array of digital and social media design, production and support, as well as bolstering audience engagement and delivering high-calibre content marketing. As part of its wide-ranging remit, Deffo Media will aid World Triathlon’s media and marketing team and guide users towards its OTT streaming platform, TriathlonLive.tv, through a carefully curated selection of video and social media content.
On top of its primary focus, the partnership will also include work on wider projects, including World Triathlon’s upcoming documentary series, covering the buildup to the 2024 Olympic Games. With such a stellar selection of prestigious events on this year’s calendar, including World Triathlon Championship Series events in Yokohama, Cagliari, Hamburg, Weihai and Torremolinos-Andalucia, the collaboration couldn’t have come at a better time for either party.
Luke Howard, Founder and Director of Deffo Media, expressed his delight at the partnership, saying: “It is particularly exciting to be undertaking this new venture in an Olympic year where stakes are high and content is even more vital to the World Triathlon and Olympic movement. The digital landscape is constantly evolving and we are best placed to drive the sport of triathlon onwards digitally through our knowledge of the sport as a company.”
With a background in elite triathlon himself, Luke is keen to grow the sport further, widening its already-significant reach and encouraging as many people as possible to take it up. Not only that, Deffo Media is eager to capitalise on World Triathlon’s sustainability goals, as well as support athletes from across the world, with the help of the increasingly used digital environment.
For the sport of triathlon to continue on its upward trajectory, an invigorated, tenacious and wholly committed approach towards digital growth (and retention) is needed – something which Deffo Media is dedicated to achieving, maintaining and building upon in the coming years.
With this year’s season already underway, Deffo Media is keen to hit the ground running and deliver World Triathlon unprecedented levels of social media and digital success, moving forward. By providing exceptional content across a wide variety of channels – to both existing and new audiences alike – Luke and his team are committed to showcasing the sport, and its many stories, in as many different and diverse ways as possible.
With the incredible depth and breadth of digital channels and content marketing options now available to showcase sports across the globe, there’s no reason why a sport as engaging and narratively-compelling as triathlon shouldn’t be seen by more people than ever before. The partnership between Deffo Media and World Triathlon seeks to facilitate that increased exposure.