Dare to Dream showcases the stories of some of the very best in Triathlon, with exclusive access to the homes, training camps and races of the world’s top triathletes.
Starting with season one in 2024 in an Olympic year, the series has been a staple of World Triathlon’s content mix. World Triathlon had previously produced content with a focus on event-led coverage, rather than showcasing the sport all year.
Shifting the focus into storytelling has been a resounding success for World Triathlon, with standout growth across for both the organisations native TriathlonLive.tv and popular social media platforms where the docu-series is shared.
Season one of the Dare to Dream series has achieved 1.5 million views across YouTube and TriathlonLive so far.
Season two of Dare to Dream: The Next Move followed triathlon stars such as Kate Waugh, Vincent Luis, Hayden Wilde and more as they built towards the T100 Qatar Finals. The series premiered on 6 August 2025 and revealed new motivations and emotions, as well as the uncertainties and ambitions, behind switching the road bike for the TT, upping the distances and exploring new pathways in this post-Olympic season.
Our Role
Deffo Media has been responsible for the entire creation of the popular series. Operating on behalf of the World Triathlon team, Deffo Media have able to shoot, produce and promote the series which to-date has two successful seasons and a third in production.
We bridge the gap between the governing body, the triathletes and the fans to create accessible content with a degree of intimacy that simply didn’t exist in the Triathlon space prior to the series.
“Ranking #15 globally and #2 on YouTube is a testament to the hard work of our media team, our partners at Deffo, and our incredible athletes whose stories we are so privileged to tell.” – World Triathlon President Antoino F. Arimany
How can you watch Dare To Dream?
If you would like to watch both seasons of the Dare to Dream series, visit World Triathlon on: YouTube or TriathlonLive.tv.