One of Deffo Media’s earliest objectives was, and continues to be, to widen the reach of triathlon. We’ve achieved this through long-term content partnerships with World Triathlon and Triathlon Scotland and have been delighted to carry on our work in the sport further with Outlaw Triathlon for 2026.
Outlaw Triathlon is one of the UK’s favourite triathlon series, with Outlaw Nottingham, Holkham and Original taking place in the summer. The series is 17 years old, has been voted ‘event of the year’ eight times by 220 Triathlon, and over 95% of competitors say they will come back to future Outlaw events.
Our Role
With vast experience and extensive knowledge in videography across triathlon events, Deffo Media was delighted to cover the Outlaw series for 2026.
This collaboration involves us providing on-the-ground videography and social media coverage across the Outlaw calendar, with the use of drone footage to truly elevate the production value of the content.
Since we have so much experience within the discipline, our team knows exactly what content works on social media to help increase impressions and engagement on their channels while driving users to sign up for future Outlaw events.
The impact has been undeniable, with entries for 2027 already up 30% on 2026. Across the full season, Outlaw’s social media channels saw impressive growth.
- 6.3 million views on Instagram and 5.5 million views on Facebook
- Increased followers on Instagram by 16%
- 230,000 engagements on Facebook
Growth Over The Weekend
Storytelling has always been a big focus behind the content we produce at Deffo Media, but we understand and embrace the importance of evidence to show the work we’re doing is creating positive change.
Across Outlaw Nottingham, the biggest event they’ve ever hosted, the real-time growth on Instagram spoke for itself in confirming the work we’ve been doing.
- 2 million views on Instagram across the event
- 2000 followers gained during the weekend alone
These results highlight the impact of our compelling storytelling and well-executed creative direction, which was part of the brief we received from the Outlaw Triathlon team ahead of their events. They emphasised the importance of transitioning away from curated and aesthetic content toward raw and unfiltered content.
This change of philosophy was designed to increase engagement and followers. With a focus on making sure Outlaw were getting everything they possibly could out of each event weekend from their content.
What they said
THE.TEAM are a leading global sports, music and entertainment company that owns Outlaw Triathlon amongst many other live events.
“From a content perspective we also brought in a brand new videography team this year which is always a risk when you’re working with someone new on an event, but I genuinely couldn’t have been more impressed by them and they fully exceeded my expectations – shoutout to Luke Howard from Deffo Media!” – Lia Hamilton, Marketing and Partnerships Manager at THE.TEAM
Where Can You Find Outlaw Triathlon?
To find out more about Outlaw Triathlon and their future events, visit them on: Instagram, Facebook or their Website.
You can also find more information on THE.TEAM via their website.